Email Marketing

Who cares?

With all the prospects you have in your new business file, wouldn’t it be great to know which ones are the
most interested in what you have to say? Sure it would. But if you are like the rest of us, you probably feel that without a crystal ball that would be impossible.

Printegration has great news for you. Even if you don’t have a crystal ball or ESP, there is a way we can help you identify which prospects are interested in what you have to say and even what, specifically, they want to know more about.


How is this possible?

Printegration offers email campaign analysis that is capable of tracking and reporting specifically which emails are being read by which recipients and even which stories each recipient has or has not clicked
through to learn more.

This is not merely a counter to let you know how many hits your website has had for a given period. This software allows Printegration to recognize each visitor as identified by the email address the correspondence was sent to. We can even identify which emails bounce back or have been caught in the recipient’s SPAM filter. Knowing which emails are undeliverable lets our client’s know right away which prospects need to be corresponded with in another manner or which email addresses need to be updated.

From our campaign analysis, our clients learn which topics are the most popular and which ones are of the least interest. Through trend analysis Printegration is also able to decipher for our clients which of their prospects will read their emails and which will not. Up to the minute reporting even allows our clients to reach each recipient with a relevant follow-up based on the tracking analysis.

The equation for business success has often been stated as, “The right offer, for the right person, at the right time.” The more you know about your prospects, the more likely you are to change a prospect into a satisfied client.

To learn more about Printegration’s email tracking capabilities, please contact your Printegration
representative or simply give us a call at 804-358-3493.