Print Pays Back
According to the latest research on advertising, printed communications are making a significant contribution to the economy and have a positive impact on business. Statistics show the following:
* Campaigns combining direct mail and internet yield up to an additional 25 percent response rate.
* Nearly 80 percent of households either read or scan advertising mail sent to their household.
* Direct mail gives advertisers a whopping 13-to-1 return on their investment. For example, U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person.
* Nearly 80 percent of internet users surveyed said they were directly influenced to purchase an item or service because of direct mail.
* Brand recall is substantially higher using print vs. onscreen. Onscreen information is 20 to 30 percent more difficult to read.
* Small and medium businesses still rely on newspaper and magazine articles (43.6 percent) and direct mail, including letters, postcards and catalogs (43.5 percent) to get results.
Make Your Print Pay Off
* KNOW THE MARKET: Know which markets respond to which print media. Use print wisely and make it count.
* MIX IT UP: Know what mix of media gets the best response, and let print support other media. Printegration can help you evaluate and measure returns in order to use the right mix for your target audience.
* KEEP IT CLEAN: Keep mailing lists current, purged of duplicates or disinterested parties, and accurately targeted.
* USE TECHNOLOGY: Use the right printing method for the right job, including digital, variable data printing for personalization and print-on-demand. Targeting a smaller, more specific audience gives increased personalization (and ROI) options. Let your Printegration sales representative advise you on the best printing method for your next project.
* SAY IT SNAPPY: Present your targeted messages in the best way with techniques such as embossing and special varnishes that make the printed piece pop, and keep it memorable for readers.