Direct Marketing Doesn't it make sense to send marketing communications to the individuals who are most likely to buy your products or services?
For years, savvy marketing professionals have turned to Printegration when their direct marketing goals include:
• Expanding market reach
• Increasing response rates
• Generating real-time sales leads
• Building customer relationships
• Capturing valuable customer data
Consumers are hit with more than 3,500 messages on any given day. Only a unique and personalized message can break through that barrier, grab prospects’ attention and compel them to act. How do your direct mail efforts stack up? Are you still conducting “spray and pray” mailings and simply sending the same message to everyone regardless of age, gender, income, and interests? Any marketing professional will tell you that in order for your direct marketing campaign to succeed you must send the right message to the right audience at the right time.
But do you know who the right audience is? Or when it is time to act?
Through customer lifestyle analysis, Printegration’s specialists intelligently search mailing list criteria including preferences, goals, and behavior to determine who our clients’ best prospects are. We understand that direct marketing, whether a personalized direct mail piece, PURL, or email, must be relevant to the prospect or customer without being creepy. By merging targeted mailing lists with digital media to create, Printegration can create a different direct mail experience for each person on the mailing list based on their specific needs, interests, and goals—and all in one print run.
Variable data publishing, whether involving direct mail, PURLs or email enables Printegration’s clients to reach their target markets with laser precision, increase response rates, and maximize the lifetime value of clients, all while reducing the cost of customer acquisitions.
Printegration’s database marketing will enable you to:
• Optimize your marketing budget
• Reduce customer acquisition costs
• Communicate with buyers most likely to convert to sales
• Increase repeat sales
• Increase website/store/showroom traffic
• Determine who is ready to buy now
Database marketing and data-driven sales are long-term strategies that include gathering information, updating and cleansing the database, and analyzing consumer behavior. Printegration is the only long-term business partner that can provide the entire marketing solution, from database marketing to printing, mailing and response tracking, under one roof.
Remember, a marketing campaign built on anything other than precisely segmented consumer and business lists using database marketing is a marketing campaign designed to fail. Plan to be successful in your next marketing campaign. Contact Printegration to get started today.