Database Services and Personalization

Effective direct marketing is increasingly about using information to make your message as personal as possible. A clean, current database not only allows you to reach the right person, but provides a multitude of opportunities to perfectly target your message. Your database, combined with our capabilities with variable digital printing, means you can literally have a one-to-one conversation with a prospect, significantly increasing response rates as a result.

To help you make the most of this opportunity, Printegration offers full database management services and expertise. We'll work with you at whatever level you need...

• Mailing lists
• Database cleaning
• Updating, appending and maintenance
• Variable data production programming
• Merge-purge against other lists
• Pre-sorting for postal discounts

Regardless of the format of your mailing, we can process all forms of traditional and variable data, and use imaging techniques that help you get the full impact that personalization offers.

Our systems for barcoding and sorting give you an important additional advantage — your mail will qualify for the lowest possible postage rates.