Two Out of Three Prefer Print MediaAccording to new research, digital media is no substitute for traditional printed media.
A recent survey by Harris Interactive® of 2,200+ US consumers, conducted on behalf of Earthtone, a firm specializing in comparison pricing for printers, finds that people choose how they consume media based on personal preferences.
Harris Interactive's research shows that the majority of US adults think that printed media is easier to read than the digital equivalent. With this said, many adults surveyed also showed a preference for the immediacy that digital media offers.
Additional findings from the survey include the following:
* 68% of adults feel more comfortable when they have something on paper than on screen.
* 64% of adults say reading in print is easier than reading on screen.
* Less than half (42%) think the paperless office will become a reality at the companies they work for in the next five years.
* 64% of adults say reading in print is easier than reading on screen.
* Less than half (42%) think the paperless office will become a reality at the companies they work for in the next five years.
About: The survey was conducted online by Harris Interactive on behalf of Earthtone between July 14 and July 16, 2009 among 2,265 U.S. adults ages 18+. Data weighted to be representative of the U.S. adult population.
Source: WhatTheyThink, Two out of three Americans prefer print media, October 27, 2009.
Print in the Mix — A Clearinghouse of Research on Print Media Effectiveness, November 2009
Source: WhatTheyThink, Two out of three Americans prefer print media, October 27, 2009.
Print in the Mix — A Clearinghouse of Research on Print Media Effectiveness, November 2009
Today’s business environment is tougher than ever. This means we all need to work smarter.
Working smarter means taking a proactive approach to marketing communications — knowing which customers and prospects to correspond with, what messages to convey, when to correspond, and perhaps most importantly, what marketing communications medium to use.
Printegration is here to help you make those tough decisions easier. We keep a close watch on the latest marketing trends and statistics, so we know what works in today’s ever-changing marketplace. Then, we apply that knowledge to your particular promotional challenge to produce a winning solution.
Are you ready to work smarter? If so, give us a call at 804-358-3493 or toll free at 1-800-916-7070.