Direct mail marketing can be a very effective advertising medium. It is a direct contact medium that the respondent can not turn off. But, you have to start with a clear goal - without a goal, you will fail. Keep the goal in mind and keep mailing. No successful mailing campaign is a single event.

You control exactly what you say, how the direct mail looks and how you will respond. And, be prepared to respond. You must be ready to fulfill requests before you send out the mail.

Any successful mailing campaign will be a part of your overall marketing strategy and must fit with it. Message, positioning, and reenforcement of your marketing message must be considered.

When planning your mail campaign, remember the 40/40/20 Rule.

• 40% List
• 40% Offer
• 20% Creative

List. The mailing lists you choose can make or break your mailing. You must consider who your ideal customer would be and then find a way to target your message to them. This includes buying the right mailing list, and examining, updating and correcting your internal database to ensure delivery directly to the right person.

Offer. Your products and services must be relevant and attractive to the recipient. Without an offer, your campaign is doomed. It is not enough just to send out a mailing hoping people will call if they are interested. Come up with such an irresistible offer that anyone would be foolish not to take advantage of it. You must tell people the next step they should take and specify a deadline to respond - urgency will improve total response.

Creative. You need an action device with compelling, benefit-driven copy presented in an easy to understand and attractive manner. Good design should lead the eye, get the reader hooked and move the reader to use the response form.

From concept to mailbox, the professionals at Printegration can help you with your next direct mail campaign. Obtaining design, printing and mailing in one place will save you time and money - and Printegration is your one source for design, printing and direct mail. Printegration is focused on results! Our mission is to help you increase the return on your investment. Our creative staff can design a compelling mail piece for you. We can print and proof it for you. We can order the mailing list for you. We can get the best postage rates for you. And, we can mail it for you. We want to be your strategic partner - give us a call today!