A PURL is simply a Personalized URL. It’s a unique web address containing a customer’s name, a personalized landing page with information about an offer and a reinforcing call to action. It can include information based on a customer’s purchase patterns, interests, and needs. PURLs are used to gather and confirm customers’ information through surveys or questionnaires, enabling a high degree of campaign response tracking.

1. Achieve measurable results
2. Achieve higher response rates
3. Allow your customers and prospects to feel as though they are being treated as individuals
4. Know who visits your landing pages
5. Build relationships, not merely blast the market
6. Provide timely relevant content to respondents
7. Improve customer retention by giving them special attention
8. Gather marketing intelligence for use in future marketing campaigns
9. Personalized URLs look great and present well
10. Be remembered: people will remember the URL with their name in it, therefore remembering you.