For professionals striving to keep pace with their customers on the environmental front, the road to sustainability isn't simply paved with post-consumer recycled paper. Reducing mail stream waste through smarter database marketing practices (thereby conserving trees, water, fossil fuels and other natural resources) is an ideal way to improve your company's environmental impact.

Data quality issues are caused by inadequate attention to list maintenance and data management. Key contributors to direct marketing waste include mailing to the wrong prospects, mailing duplicate pieces to the same recipient and return mail caused by incorrect addresses.

The lack of targeted direct mail, which we call “spray and pray”, increases waste. Both consumers and business decision-makers have become accustomed to receiving and dumping marketing mail that's neither relevant nor timely. At Printegration, we understand the value of customer data integration, predictive modeling and data analytics as a way to reduce environmental impact. With all of this data filtering, direct mail can be environmentally friendly and can help you grow your business. With these techniques, Printegration helps clients become more effective in how they market. With Printegration, you can make a real difference.

If you are not currently practicing good data hygiene, you are likely to be wasting money and natural resources. To reduce the waste of unwanted or undeliverable mail, be certain your mailing list is up to date. Printegration can help. We use a variety of tools such as NCOA, LACS, ZIP code verification and address element correction to ensure that the marketing materials we mail for our clients arrive at the intended prospect’s address. In addition to data verification, Printegration also offers de-duping and suppression services to eliminate duplicate records from mailing lists. Want to know more? Simply ask your account executive to arrange a meeting with our Senior Data Analyst, Kevin Blick to find out what you can do to reduce waste through data hygiene.

Once your database is in order, you’ll be ready to take your marketing efforts to the next level through targeted direct mail programs. Printegration is here to help. In addition to data programming and mailing expertise, Printegration offers full digital and offset printing capabilities which are both economical and environmentally friendly.

For as long as we can remember, Printegration has worked avidly to reduce our impact on the environment by reducing waste and recycling ink, paper, cardboard and metals. Some recent examples of our commitment to the environment include our investment in our waterless Karat Offset Press and our new platesetter. Neither release harmful chemicals into the air nor do they produce waste that washes down the drain. Investing in technology to help us deliver better, faster products and services to our customers is good for business and good for the environment; not to mention, it is the right thing to do.

Ready to join us in going green? As a special offer anyone who mentions this article to their account representative, will receive 5% off their next order (up to $50) if it is placed between now and Earth Day, April 22, 2008..