A fundamental change has taken place in how our customers purchase printing. Traditionally, print procurement was a corporate level function handled by a print buyer. Today new technology has made it possible for decentralized purchasing which allows associates to create, order and even pay for printing online, all without compromise of brand integrity and while still under the watchful eye of the corporation. The cost and time savings attributed to decentralized purchasing make this an increasingly attractive option for corporations tasked with doing more with less manpower. Responding to this new trend, Printegration offers web-to-print store fronts and other technology driven solutions tailored to meet the changing demands of today’s print customer.

Smart print buyers are focusing less on the cost per piece (which is driven down by larger print runs due to economies of scale) and instead are looking at return on investment or cost per response. Customers are also ordering shorter print runs rather than risk having to pay to warehouse and then eventually throw away obsolete materials. Printegration is perfectly suited to accommodate smaller print runs efficiently with our KARAT waterless and Heidelberg presses.

For years, many printers have been exploring the world of short run digital printing and variable data printing. Printegration was quick to respond to the rising demand for very short run, full color printing (often ordered “just in time” or on demand) by offering digital printing options. Today, fast turns are an every day occurrence at Printegration on short run, affordable printing.

In regard to Variable Data Printing, the changes experts predicted ten years ago are finally coming to reality. Variable Digital Printing (VDP) has become easier to create, and is more affordable than ever. Perhaps best of all, Variable Data Printing has made good on its promises. We are seeing improved response rates attributed to one-on-one marketing made possible through VDP, just as the experts had predicted.

Whether it is additional print knowledge or marketing expertise you seek, John Fechino, our Director of Business Development, is ready to share his years of industry expertise to help you maximize your printing and marketing efforts. Give us a call and we’ll be happy to arrange a time for you and John to meet.